Frequently, my parents will mention a product advertised in an infomercial. And I have to tell them again that I don't watch infomercials. Not because I don't have time, or because I'm above it. But because I'm susceptible. I will become convinced, long before that 30 minutes is up, that I need that product. I don't know what it is, I will need it.
I am a marketer's dream. Years later, I will still associate songs with the product they represented. Commercials for food make me want to cook that or visit that restaurant.
But, there's something I don't get.
Watch this commercial. It's only 30 seconds.
So, am I missing something?
I get the purpose of toilet paper. Obviously. I use toilet paper. Obviously. I even like 2-ply.
But it has nothing to do with why I wear underwear.
Please tell me I'm not the only one who thinks that the purpose of wearing underwear is not because I don't wipe well enough. Even if I were intrigued by the ripples and plushness, this whole premise makes me scratch my head and make this face:
Cottonelle, I'm an easy target. And you totally missed.